On one hand if you do not advertise you cannot attract the customer and on the other hand you risk spending money that you may not recover.
Just today I received a really extreme piece of advertising. I sent for some coupons and what I got was a packaged game with pieces that contained different facts about pasta on each one. You are supposed to toss the pieces into the bowl and pick out one at a time. Now I hardly think anyone would be bored enough to sit around

Very creative, but worth it? I cannot even tell you what pasta company it came from even after studying it - so I am thinking it might not be a great investment! When it's all said and done it's all up to the product to sustain the advertising.
I would say this went just a tiny bit too far to advertise pasta!
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